CSR TRAINING PROGRAM
CSR TRAINING PROGRAM β ARTEMA CONCEPT
π Title: "Responsibility in Action - Ethics, Sustainability and Governance for a Solid Future"
π Total duration: 3 modules Γ 90 minutes + monthly follow-up
π― Training type: Intern (on-site or video), with applications and certificate
π₯ Audience: All Artema Concept employees, external collaborators, relevant suppliers
π· PROGRAM VISION
At Artema Concept, CSR is not a formality, but a strategic decision: every product, partnership and internal process reflects respect for People, Planet and Partners . Training is an essential link in this vision.
πΆ COMPLETE STRUCTURE β 3 MODULES + FOLLOW-UP
πΉ MODULE 1 β CSR & ESG FUNDAMENTALS
Title: What does responsibility mean in business?
Duration: 90 minutes
Learning objectives:
-
Understanding the differences between CSR, ESG, sustainability and greenwashing
-
Knowledge of partners' expectations (Accor, retailers, international customers)
-
Assessment of Artema's current position against these standards
Content:
| sub-theme | Details |
|---|---|
| Clear definitions | CSR = action, ESG = reporting, GRI = standards |
| Why is it important for us? | Increase value, open B2B markets, reduce reputational risks |
| Link to EcoVadis and Accor | Customers demand good scores and clear policies |
| What CSR is NOT | Deceptive marketing, promises without evidence = greenwashing |
| Relevant examples | IKEA, Accor, Zara / H&M β good intentions, mixed results |
EXERCISE 1:
Participants classify 5 statements about CSR into: "Ethical / Unethical / Unclear", followed by discussions.
πΉ MODULE 2 β WHAT DOES ARTEMA CONCEPT CONCRETE DO?
Title: CSR applied in our country β deeds, not words
Duration: 90 minutes
Objectives:
-
Familiarization with Artema policies and their practical application
-
Understanding your own contribution to positive impact
-
Ability to react in sensitive ethical situations
Content:
| Subject | Details |
|---|---|
| Artema internal policies | Code of ethics, Environmental policy, Human rights, Anti-corruption |
| Daily application | In production, communication, sales, packaging, purchasing |
| Ethics in foreign relations | Transparency, no unrealistic promises |
| Reputational risks | What happens if we hide the truth? |
| Individual responsibility | Anyone can say "Stop" in the face of a mistake |
EXERCISE 2:
Real-life situation: What do you do if a retailer asks you to declare 100% biodegradable materials, but you only use 60%?
EXERCISE 3:
Each participant receives a role (e.g. "Gela - admin", "Alex - production") and writes 2 possible ethical actions daily in that role.
πΉ MODULE 3 β RESPONSIBLE COMMUNICATION & SOCIAL IMPACT
Title: Words become deeds. And vice versa.
Duration: 90 minutes
Objectives:
-
Responsible communication with customers, press, suppliers
-
Understanding credible sustainability promises
-
Preventing greenwashing and building reputation
Content:
| sub-theme | Details |
|---|---|
| Authentic communication | We only state what we can prove (certificates, reports) |
| Correct terms | "100% eco-friendly" vs "certified PLA bioplastic" |
| Greenwashing | Real cases, banned ads |
| B2B communication | What we say in catalogs, proposals, emails |
| Positive social impact | Ethics without hypocrisy in communication |
EXERCISE 4:
Write an ethical and clear description for an Artema product (e.g. flowerpot / vase). Discuss and correct as a team.
EXERCISE 5:
Answer the question:
"Do your suppliers respect human rights?"
Include in the answer: requirements, verification methods, existing policies.
π΅ FOLLOW-UP: IMPLEMENTATION + MONITORING
| Instrument | Description |
|---|---|
| Monthly mini-audit | 5 essential questions + suggestions for improvement |
| Internal CSR Panel | Physical / online β "What I did this month for ethical business" |
| CSR ideas from the team | Physical box or digital form for proposals |
| Internal manual | CSR guides printed and in PDF format, customized for Artema |
| Continuous feedback | Gela or Gabriela centralizes ideas and risks reported internally |
π¦ FINAL OUTPUT (for ACCOR / audits)
β
Training manual in PDF format
β
Animated PowerPoint presentation
β
Exercise sheets (Word & Google Forms)
β
Attendance sheet + participation certificate
β
Quick Guide: "How do we respond responsibly to B2B customers?"
β
Internal form for reporting irregularities (anonymous)
Signed:
Elena Artene β Founder & CEO, Artema Concept
Date: June 2025
Website: www.artema-concept.com
Email: elena@artema-concept.com